{"id":378,"date":"2017-09-17T17:16:43","date_gmt":"2017-09-17T17:16:43","guid":{"rendered":"http:\/\/mckpublish.com\/?p=378"},"modified":"2020-01-26T17:18:24","modified_gmt":"2020-01-26T17:18:24","slug":"critical-mass-in-booksales","status":"publish","type":"post","link":"https:\/\/mckpublish.com\/index.php\/2017\/09\/17\/critical-mass-in-booksales\/","title":{"rendered":"Critical Mass in Booksales"},"content":{"rendered":"\t\t
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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 When you consider writing a book, you probably though the hard work would be in the writing.\u00a0 However, many authors find out that the marketing and sales portion can actually be quite frustrating, perhaps more than even writing the book in the first place!\u00a0<\/div><\/div><\/div><\/div><\/div>

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Why is this?\u00a0 Don’t other people know how much they need to read you book?\u00a0 In a word, no, they don’t.\u00a0 And because this world is so consumer driven, approaching others with the statement, “You should buy my book because…” is likely to be met with nothing but a disinterested gaze.\u00a0<\/p>

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So why DO people buy books?\u00a0 The number one reason might surprise you.\u00a0 It is because other people are buying it.\u00a0 This is the number one reason that books are bought.\u00a0 Crazy right?\u00a0 But then again, why did you buy your last book?\u00a0 Was it not because someone else recommended it to you?\u00a0 This is the critical mass of sales.\u00a0<\/p>

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Just like nuclear reactions, when only a few isolated people purchase a copy, their recommendations to others tends to say pretty limited, and sales remain limited too.\u00a0 However, when sales ‘go nuclear,’ it is because enough people are recommending the book that others start purchasing it (and then even recommending it to others before they have read it).\u00a0 That’s when the book becomes a ‘best seller’ and will end up on shelves around the world.\u00a0<\/p>

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Major book publishers (and major authors) have been known to spend lots of promotional and advertising dollars to get a ‘promoter’ of their book.\u00a0 This is a celebrity, or TV personality perhaps, who will talk publicly about your book.\u00a0 When someone famous talks positively about your book on TV, and 300,000 people hear it, it will drive that nuclear reaction on sales.\u00a0<\/p>

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Another technique that is often used, somewhat underhandedly, is for a publisher to purchase 10,000 copes of the book they just published!\u00a0 This amount of purchases on a single day will drive the book to the New York Times Bestseller List (for example).\u00a0 People will actually purchase the book just because it is on that list, reasoning that it must be good if it is there!<\/p>

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 McKinney Publishing, and our authors, just don’t have the budget to purchase a celebrity promoter, and we certainly don’t recommend inflating sales numbers.\u00a0 So, how do we reach ‘critical mass’ with our books?\u00a0<\/p>

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Basically it is going to come down to the author.\u00a0 When talking with folks, don’t talk about why they should buy your book, but instead focus on what made you write in the first place – your love of the topic.\u00a0 Excitement is contagious, so don’t contain yours.\u00a0 Then, be on the lookout for some ‘promoters’ of your own.\u00a0 Folks who share you passion for the topic that you wrote about and enjoyed your book.\u00a0 Let them know it would mean a lot to you if they would put a review of the book up on Amazon, and recommend it to some of their friends.\u00a0 You would be surprised how quickly those recommendations will travel.\u00a0<\/p>

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 McKinney Publishing will make sure the book is available to all the locations where books are sold, but ultimately, it is up to the Author to help connect their finished work with the world waiting to read it.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 When you consider writing a book, you probably though the hard work would be in the writing.\u00a0 However, many authors find out that the marketing and sales portion can actually be quite frustrating, perhaps more than even writing the book in the first place!\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Why is this?\u00a0 Don’t other people know how much… Read More »Critical Mass in Booksales<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-378","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/mckpublish.com\/index.php\/wp-json\/wp\/v2\/posts\/378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mckpublish.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mckpublish.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mckpublish.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mckpublish.com\/index.php\/wp-json\/wp\/v2\/comments?post=378"}],"version-history":[{"count":3,"href":"https:\/\/mckpublish.com\/index.php\/wp-json\/wp\/v2\/posts\/378\/revisions"}],"predecessor-version":[{"id":381,"href":"https:\/\/mckpublish.com\/index.php\/wp-json\/wp\/v2\/posts\/378\/revisions\/381"}],"wp:attachment":[{"href":"https:\/\/mckpublish.com\/index.php\/wp-json\/wp\/v2\/media?parent=378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mckpublish.com\/index.php\/wp-json\/wp\/v2\/categories?post=378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mckpublish.com\/index.php\/wp-json\/wp\/v2\/tags?post=378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}