{"id":344,"date":"2019-01-15T18:36:58","date_gmt":"2019-01-15T18:36:58","guid":{"rendered":"http:\/\/mckpublish.com\/?p=344"},"modified":"2020-01-25T18:39:02","modified_gmt":"2020-01-25T18:39:02","slug":"elementor-344","status":"publish","type":"post","link":"https:\/\/mckpublish.com\/index.php\/2019\/01\/15\/elementor-344\/","title":{"rendered":"How to SELL your book."},"content":{"rendered":"\t\t
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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Does advertising, promoting copies, adding\/changing distributors really make a difference? It is really hard to tell.<\/div><\/div><\/div><\/div><\/div>

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 It just takes a handful of folks who get really excited about a work and promote it heavily to get book sales going. Until we see a dozen people who are ‘strongly recommending’ the book, all the promotions in the world don’t seem to help. The goal, of course, is to get on a “Best Seller” list.<\/p>

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The NYT best seller list is a great example. It routinely includes books that sell only 1,000 copies, and once a book is listed on that “Best Seller” list, it typically sees a 15-20% INCREASE in sales the following week as people want to read what is popular. Best Sellers beget Best Sellers. However, selling 1,000+ copies and getting the book on to the “Best Seller” list is actually very difficult. \u00a0 Over 100,000 books are published each year, and over 3 Million are in active print. The number which make the best seller list is actually no more than 1%. That’s a bit of a gut punch. 99% of the published works will not sell even 1,000 copies. so getting a “Best Seller” turns out to be rather difficult. Want some real numbers?\u00a0 Here is some cold hard data from books that McKinney Publishing has published last year:<\/p>